What does a Content Creator (Marketing) do under ANZSCO 225114?

A Content Creator (Marketing) is employed to create marketing content such as video, social posts, articles and graphics that attracts audiences and supports a brand's marketing goals. Typical tasks include: plan content calendars aligned with marketing goals; optimise content for search and platform algorithms; and engage online communities and respond to comments.

Who assesses Content Creator (Marketing) skills for Australian migration?

VETASSESS is the assessing authority for ANZSCO 225114. A positive skills assessment is needed before you can lodge most skilled visa applications as a Content Creator (Marketing).

Which visa lists include ANZSCO 225114?

Our data lists Content Creator (Marketing) on the CSOL, linked to visa subclasses 482 and 186. List settings change, so confirm the current position before you lodge an Expression of Interest or nomination.

What evidence helps a Content Creator (Marketing) skills assessment?

Prepare a content portfolio with performance data and references proving paid marketing content creation. Detailed references on company letterhead with dates, hours and duties are essential.

Is Content Creator (Marketing) (225114) the right code for my experience?

225114 is a newer CSOL-listed code for marketing content creators. Independent influencers without a marketing employer or clients may struggle to prove professional employment.

EMC Australia / Occupations / ANZSCO 225114

Content Creator (Marketing) 225114

Yes. Content Creator (Marketing) (225114) can be used for an Australian visa. It is on the CSOL. VETASSESS is the assessing authority. The stored subclasses are 482 and 186.

Content Creator (Marketing) (225114): Plan, develop and coordinate advertising and marketing campaigns and content.

As a Content Creator (Marketing) (ANZSCO 225114), you create marketing content such as video, social posts, articles and graphics that attracts audiences and supports a brand's marketing goals. The occupation sits in unit group 2251 Advertising and Marketing Professionals, which ANZSCO describes as people who plan, develop and coordinate advertising and marketing campaigns and content. You will typically work in brands, agencies, media companies and digital marketing teams. See how this occupation can connect to points-tested skilled visas, state nomination and employer sponsorship — including a VETASSESS skills assessment.

Book a consultation See pathways Calculate my points

ANZSCO

225114

Assessing authority

VETASSESS

Occupation lists

CSOL

Industry

Business, finance & accounting

Can this occupation migrate?

Potentially — if the list, the assessment and the rest of the profile fit.

Content Creator (Marketing) can be relevant to skilled and employer-sponsored pathways. Your actual options depend on age, English, qualifications, work history, the skills assessment, points, state nomination, and whether an employer can sponsor the position. A place on a list is not a grant.

Potential visa pathways

Start with the pathway type, not only the subclass.

Employer-sponsored

For applicants with an Australian employer willing and able to sponsor an eligible position.

State nomination

Lists change. We check this year’s program.

Whether Content Creator (Marketing) is open for 190 or 491 depends on the state, the stream, and the month. NSW, Victoria, Queensland, South Australia, Western Australia, Tasmania, the ACT and the Northern Territory each run their own program. Occupation-specific status is checked against the current list — not a screenshot from last year.

EOI and state nomination

NSWclosed
VICclosed
QLDclosedFar North Queensland
SAunavailable
WAnot announcedKimberley
TASopen
ACTnot announced
NTclosed

Skills assessment

Skills assessment for Content Creator (Marketing)

The assessment tests whether your qualification and work match this nominated occupation. VETASSESS is the usual authority. Confirm it on the current Home Affairs list before you apply. A suitable outcome is generally required before a points-tested EOI.

VETASSESS

How skills assessments work

Points and other factors

The occupation is only the starting point.

Age

Points sit in set age bands. Confirm the current test before you claim a number.

English

Competent English is the usual baseline. Proficient or superior English can add points.

Skilled employment

Work in the nominated or closely related occupation can add points. Dates have to survive a skills assessment.

Qualifications

Recognised qualifications can add points. The assessing authority decides comparability.

Australian study and partner

Australian study, specialist education, partner skills or community language may add points.

Nomination

State nomination (190) or regional nomination (491) can add points. 189 has neither.

Points calculator

Occupation match

Is Content Creator (Marketing) the right code?

Nominate the work you actually do, not the job title on a card. Confirm the official ANZSCO description before you pay for an assessment.

Plan content calendars aligned with marketing goals.
Produce video, written and visual content for social and web channels.
Optimise content for search and platform algorithms.
Engage online communities and respond to comments.
Report content performance and audience growth.

Questions

Before you start an assessment

A Content Creator (Marketing) is employed to create marketing content such as video, social posts, articles and graphics that attracts audiences and supports a brand's marketing goals. Typical tasks include: plan content calendars aligned with marketing goals; optimise content for search and platform algorithms; and engage online communities and respond to comments.

Related occupations

Roles often confused with this one.

These are similar job titles. The visa list and skills assessment still depend on the code that matches the work you do.

Not sure which pathway fits.

Tell us the occupation, the assessment if you have one, and where you are willing to live. We will say whether 189, 190, 491 or an employer visa is worth the next fee.